S & S Decoded: Hypocritical Window Dressing: The Art of Greenwashing & Sustainability Appropriation

This article decodes the meaning of greenwashing in sustainable fashion. It investigates the commercialisation and scope appropriation of sustainability from the key retail market players. The culmination of these issues leads to my provision of solutions and tools on how we, as consumers, can learn to separate the friend from the foe to purchase with purpose.