Time to hang up your dirty laundry and skip a boring adultmin chore? I wrote a little feature on the debates surrounding whether to wash or not wash our favourite fashion staples in the name of a)preserving our environment and b)prolonging the lifespan of garments. It probes into the attitudinal shift, menace of microfibres, energy/water conservation & a call to arms for innovation by utility manufacturers & FMCG companies.
It’s slow fashion season and if you’re going to dare to double denim, let it be with Nudie Jeans. Forget Calvins, Levis, True Religion or Diesel, if there’s a denim apparel brand you should have on your brain it should be this one. The latest S & S Spotlight focuses on the water intensive nature of the denim industry and how Nudie with their transparent production, life time repairs and re-use schemes are reinventing how clothing collections should close the loop in the fashion industry.