A review of this design manifesto centres on how we interact with the earth’s natural systems and nature. It calls for a paradigm shift away from a linear economy to one that is circular. The focus on a Cradle to Cradle philosophy in creating systems that promote an endless life cycle and celebrate an abundance of human creativity, culture, and productivity.
100% regenerated and 100% regenerable infinitely, ECONYL® is emblematic of the endless possibilities for the prosperity of people and the planet through waste regeneration. Some see trash, other see treasure and ECONYL® has pioneered in closed loop regeneration processes to transform the abundance of nylon waste that resides in landfills and oceans worldwide into sustainable textiles. From apparel and accessories to automobiles, upholstery and the most haute worthy soft furnishings, ECONYL® fashions fabrics and B2B projects for the likes of Stella McCartney, Brietling, H & M, Speedo and Adidas, to name but a few. Within this third edition of S & S Spotlight, we traverse the mission behind the material and its parent company Aquafil, delving into their circular processes, sustainability corporate initiatives as well as exploring ECONYL® reimagined in its endless forms.
From Chelmsford to China and Kensington to Kuala Lumpur, this export expose seeks to shed light on what truly happens to the majority of our plastic recycling after it has left our humble abodes and the facilities of businesses. We know that our strengths in exports lie in machinery, vehicles, Royal Wedding memorabilia, Cadburys and Piers Morgan, however Britain has also developed a seismic routine dependence on exporting our plastic waste. What’s a PRN? How did the UK recycling system become corrupt, embroiled in scandal and a facilitator in trash mafias? What exactly is the Green Fence and National Sword Policy? Why does it matter that our recycling is dumped overseas? Does Michael Gove need to go to Specsavers? Pertinent questions that will all be addressed.
What if I said to you, residual materials of citrus fruits can be cultivated into opulent fabrics likened to the most luxurious of silks? The Godfather, Don Michael Corleone, would roll around in his grave knowing he missed a trick with the lucrative opportunities of Sicilian citrus fruits hailing from his territory. For the latest edition of S & S Spotlight, let me introduce you to Orange Fiber. Delivering the zest of equal parts innovation and elegance, Orange Fiber is the world’s first brand to create a patented material derived from ‘pastazzo’, translating from Italian to mean otherwise wasted.
Green tinted glasses at the ready. Sceptical wolves of Wall Street may take some convincing, but embracing business strategies focused around sustainable long term value creation, innovation, efficiencies and triple bottom line results are not to be snubbed. In ‘Why It Pays To Be Green’ I evaluate how adopting an eco-advantage culture can simultaneously increase revenues and decrease costs. Included are concrete examples of how many organisations genuine commitment to stakeholders, sustainable living and circularity are proving to be critical competitive advantages.