This article decodes the meaning of greenwashing in sustainable fashion. It investigates the commercialisation and scope appropriation of sustainability from the key retail market players. The culmination of these issues leads to my provision of solutions and tools on how we, as consumers, can learn to separate the friend from the foe to purchase with purpose.
The July fires in the Amazon Rainforest have sparked global outcry and rightfully so. This S & S In Brief provides a summary of why we need this green eco system, its bountiful nature, the accelerated rate of danger but most crucially the actions we can undertake to battle against the power of Bolsanaro’s lack of environmental agenda.
Whether your political heart bleeds blue, red, yellow, green, dare I say it purple or whatever colour would represent the Brexit Party – sustainability is an issue that cuts across party lines. In ‘Ode to Boris: Will Brexit really matter if Europe and the world are burning?’ I have detailed what the Downing Street developments and Crowning of Johnson, with a very right reshuffle of the cabinet formed with the sole objective to deliver Brexit by October 31st , mean for the sustainability and environmental agenda.
Time to hang up your dirty laundry and skip a boring adultmin chore? I wrote a little feature on the debates surrounding whether to wash or not wash our favourite fashion staples in the name of a)preserving our environment and b)prolonging the lifespan of garments. It probes into the attitudinal shift, menace of microfibres, energy/water conservation & a call to arms for innovation by utility manufacturers & FMCG companies.
You may have heard of the United Nations 2030 Sustainable Development Goals - but what exactly are they? How did they come to fruition? Who are they designed for? How do they inform global sustainability decision making? Can we achieve them? In this S & S Decoded, I deduce the above and examine how we can use each of the sustainable development goals as guiding principles and policy initiatives to better our people and planet.
Take a look at my analysis as the UK Government fails to adopt recommendations of the Environmental Audit Committees’s Fixing Fashion Report.
A healthy dose of the definitive sustainable sounds you need to devour during your daily commute, gym session or evening wind down.
What went down at Democratising Fahsion Sustainability hosted by Fashion Roundtable? The event looked to join the dots between what we wear and how we can be truly ethical. It intended to deconstruct why fashion is a global conversation, the threads of colonialism and workshop solutions and commitments to be more empowered in democratising our choices as consumers.
Travelling to the tropics or a frequent flyer in pursuit of cutting down your greenhouse gas & offsetting your carbon foot print? The latest S & S takes a look at the behavioral changes we can all adopt when we depart on a jet plane. From green holiday destinations, fuel efficient leaders, packing light and ditching the toxic laden sunscreen, read on for the full low down.
It’s slow fashion season and if you’re going to dare to double denim, let it be with Nudie Jeans. Forget Calvins, Levis, True Religion or Diesel, if there’s a denim apparel brand you should have on your brain it should be this one. The latest S & S Spotlight focuses on the water intensive nature of the denim industry and how Nudie with their transparent production, life time repairs and re-use schemes are reinventing how clothing collections should close the loop in the fashion industry.