We all are familiar with the motto sharing is caring. Applied to the pursuit of making the fashion industry more sustainable, I am proud to be a founding member of The Nu Wardrobe! This new innovative app is pioneering the way we look to dress & alter our fashion decision making processes. The rise of…
This article decodes the meaning of greenwashing in sustainable fashion. It investigates the commercialisation and scope appropriation of sustainability from the key retail market players. The culmination of these issues leads to my provision of solutions and tools on how we, as consumers, can learn to separate the friend from the foe to purchase with purpose.
Time to hang up your dirty laundry and skip a boring adultmin chore? I wrote a little feature on the debates surrounding whether to wash or not wash our favourite fashion staples in the name of a)preserving our environment and b)prolonging the lifespan of garments. It probes into the attitudinal shift, menace of microfibres, energy/water conservation & a call to arms for innovation by utility manufacturers & FMCG companies.
Take a look at my analysis as the UK Government fails to adopt recommendations of the Environmental Audit Committees’s Fixing Fashion Report.
What went down at Democratising Fahsion Sustainability hosted by Fashion Roundtable? The event looked to join the dots between what we wear and how we can be truly ethical. It intended to deconstruct why fashion is a global conversation, the threads of colonialism and workshop solutions and commitments to be more empowered in democratising our choices as consumers.
S & S In Brief rounds up the need to know's from the annual Copenhagen Fashion Summit.
It’s slow fashion season and if you’re going to dare to double denim, let it be with Nudie Jeans. Forget Calvins, Levis, True Religion or Diesel, if there’s a denim apparel brand you should have on your brain it should be this one. The latest S & S Spotlight focuses on the water intensive nature of the denim industry and how Nudie with their transparent production, life time repairs and re-use schemes are reinventing how clothing collections should close the loop in the fashion industry.